Music Magazines... and problems they face...

If we were to publish a new music magazine today it would be economic suicide. In the second half of 2011 nearly all magazines had a circulation fall, Q, NME and Uncut all suffered double-digit year-on-year sale declines. Uncut lost 14.2% of circulation.

Mojo remained the best-selling paid-for with a 0.3% sales lift in the first half of 2011 but a fell 7.5% in the second half.

A reason for this could be that obviously with the depression people are cutting things out and music things will be one of the first thing to cut out, this is because you can find the contents of a magazine for example tour dates online for free also you can now get free music magazines so you don't need to pay for another one.

How are paid music magazines staying afloat?

Paid magazines not only have to compete with internet information available to the public but free music magazines too, heres's how they succeed;

• Digital versions of magazines - iPad, online interactive magazines.
•  Publishing codes that unlock new and exclusive content online.
• Subscription offers give a hefty discount on the magazine sometimes up to 75%

Little Boots Article, Mix Mag...

Analysing a Music Magazine Article...

Image...

• One main image, the artist is looking at the camera giving a direct address to the audience this draws the audience in and gives a personal feel.
• It is not the typical image as it is not a studio shot this makes it stand out and look different.
• The photo is taken in an everyday place but her dress is very flashy and elegant, showing juxtaposition perhaps suggesting that even the most normal people can become stars!
• The image has been editted and made high contrast making it stand out.
• Dress looks expencive suggesting VIP / Celebrity.

Headlines...

• Bold and large fonts making the heading stand out from the article writting.
• Sans-serif font - this suggests young, modern, young and hip artist also hinting at the type of audience.
• Besides the image the headline is the biggest thing on the page suggesting importance.

Subheadings...

• Bold sans-serif font makes it stand out but not as much as the headline because it isn't used to capture attention.
• Gives you a quick insight into the article.
• Use of quotes gives a more personal feel / interatction with the audience.

Tone...

• Un chatty tone makes you  feel informed
• Dominat informative tone.
• Not very personal the subheadings mislead you.
• Straight to the point.

Language Feature...

• Quotes
• Rhetorical Questions
• Written in first person

Page Layout...

• Writing is in a coloum
• Coloum and headlines are to the right.
• Quote on the image
• Image takes up most of the page.

Other...

• Uses callouts to grab attention
• Hazard tape along the top of the magazine suggesting danger.
• Advertising tour, Mismag tour - and example of a brand extention.
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Photo Shoot 2

Photo shoot 2

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Mock Up Double Page Spread