Audience -> the recipients of a media text, or the people who are intended to read or watch or listen or play it.
Ideology -> in its basic form it is a set of ideas or beliefs which are held to be acceptable by the creators of a media text.
Institutions -> a formal organisation that creates and distributes media texts
Language -> a method of communication
Representation -> the way the media presents the world around us in the form of signs and codes of audiences to read.
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