There are all the typical conventions included in this review the title of the film is in bold, so that it stand out and captures the views attention and there is also a synopsis of the plot. The main article starts and stands out and the beginning because the first letter is bigger than the rest. There is also extra information about the article and the film to set the review in context. There is a page number and magazine name.
There is a quote from the actor this makes the review feel more personal and appealing to the audience it is also in a different font attracting the audience to read the quote. The colour scheme is blue, greys and black this is so the audience is not distracted from the main selling point, Will Smith. There is also the use of a plug this give basic information and encourages the audience to read on.
There are two images, of it the main and the other secondary the secondary is a shot from the film, this is standard and gives the audience an incite into the plot. However the main image is actually on set and we can see behind the scene and the professionalism. This sells the film as the audience feels as if they have exclusive access and then feel a responsibility to see it.
This is another example of a two page review and the conventions have remained the same, there are three columns of text which have been split up by tables and callout to make it easier on the eye and less daunting to read. The main colour scheme is white, black and red with a little yellow this is because they want the text to attract some attention but the image is the main selling point as it is part of a number of film so Jack Sparrow captures the attention of the audience. The review has also included a star rating this helps the audience as it gives them an instant review so they can then deduce quickly whether they want to read that review.
They also include a 'see this if you liked..' this is useful and could be a selling point of the magazine as it is unique. The main image gives an insight into the film. The tone of the text is quite informal because the writer of the text wants to appeal to the audience and reader and they also want them to enjoy reading the text. The audience is people in their late teens and twenties so the magazine has written this review casually.
Avatar is a magazine which contrasts with most reviews I have seen, most of the articles I have seen are quite simple and plain so you concentrate on the reviews whereas here you concentrate on the visual aspects.
Again like the rest the article is over a double page spread and has the typical conventions of title, images, fact file, release date, certificate, page numbers and magazine name. It also has a summary of the article above the article. Excluding the pictures the main colour scheme is black, white, orange and some red. This colour scheme attracts a lot of attention as it is very bright and exciting, it also adds cohesion to the page. The colour scheme also does a good job of bring the colour of the images out. There are also a lot of callouts in the text to give the audience instant information.
The secondary image is in the style of a strip of storyboard images, it is a plain view but it is interesting as it is not the typical convention all the images tell the story of what happens in the film, however if you haven't seen the film you wouldn't know this you would just be attracted to the modern looking animation pictures. Avatar uses a lot of modern special effects and CGI and this is reflected in the review as it looks very up to date and modern. The images offer a sense of genre - fantasy and action. The text used is in a consistent font this is not to attract you from the images. The images don't overlap, however, the textboxes do this is a good effect as the layering.
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