Most people use the internet these days, therefore a band / artist website may be a great source of advertising. It is a way bands can get in contact with their fans instantly and help to promote a new album, tour dates and latest news. Websites usually don't cost much and are definitely a cheaper alternative to magazine pages or TV adverts. However the website needs to have an eye-catching design to attract as many views as possible.
They typically consist of these conventions:
· News
· Tours
· Band
· Media
· Store
· Forum
Websites have to have a usability and viewer friendliness so they can be clearly navigated. There are often subheading to break the website up to allow this. Website's could also show audio and interactive activity to capture the audiences imagination and attention to make the site, and thus the band, stand out. The website should also give and idea of genre and ideologies through images and font. You also need to ensure that the website will appeal to the target audience but you also want to captures others attention too.
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